Master Your Ability is the sister organisation of Manage Your Art. Both MYAs stimulate do-it-yourself (DIY) arts management. We believe that ‘Knowledge is Power’. We envision a world in which people can influence decisions which affect their lives, enjoy their rights, and assume their responsibilities in a world in which all human beings are valued and treated equally.
The music industry is complicated if you want to be(come) a professional. You need to deal with legal issues (copyrights, contracts, publishing), with marketing (who are your fans, where can you find them and how can you approach them; who is your competition, what makes your product special; how to promote your music and do you give it away for free or charge for your music?), bookings (how to get gigs), finances (financial statements, travel budgets, studio rental mastering, designers, etc.) and much more. We want to empower you, give an insight in the music industry so you can learn to understand how it works and manage yourself.
There are a lot of people in the world hoping that they can make a living with their music. Some want to be rich and famous, others are happy to perform live and record their original music while working elsewhere to pay the bills. It is not all about the money, but most artists would love to have an income from the thing they like best; making music. It doesn’t matter where you live, whether you reside in the UK, the Netherlands, Germany, Malawi or South Africa; it is never an easy path. Less than 1% will earn enough money with their music to give up their day job. That doesn’t stop many people though, as making music is fun, creative, fulfilling, and a lot of these people are satisfied with the buzz of playing together with friends, performing every now and then, recording music in your bedroom or releasing music on the internet. If you want to pursue a music career, we can help you to Master Your Ability – get the knowledge you need to make sure you stay in control of your career. We like to support you to gather knowledge about the music industry, so you know what to do and what not to do.
How do we do that?
Online: share your knowledge with other musicians. You can find information about legal issues, marketing, promotion, event organising, music software, music production and much more. Not all information is provided by MYA; most of information for musicians comes from other musicians. MYA wants to facilitate; help people to manage themselves.
We offer a platform to musicians all over the world to share their knowledge. Sharing is about being more open in your way of work and in your relationships with other people. Peer to peer learning is efficient because it comes when needed, and only then, and because it involves someone who has already found a solution and used it. By sharing your knowledge, you gain more: Sharing knowledge is a synergistic process – you get more out than you put in. If you share information or ways of doing things with other people, the act of putting your idea into words or writing helps you shape and improve that idea. If you get into dialogue with the other person then you’ll benefit from their knowledge, from their unique insights and improve your ideas further. Sharing can sharpen your ideas even more and inspire. We all learn from and with each other in an informal way.
Off-line: international exchange programmes. Music is a universal language that can help to break down boundaries. Seeing musicians from various backgrounds working together is inspiring and beautiful. It doesn’t matter where you are from; if you share a passion, the boundaries seem to disappear. People with similar ambitions tend to forget about differences and work together like they have never done anything else.
Collaboration implies more or less equal partners who work together. You give workshops and attend workshops, you teach and you learn; you are the professor and the apprentice. Maybe you perform and record with fellow musicians while you are abroad or when they are visiting your country. Learning from peers and sharing information with fellow artists or professionals is one of the fastest ways to improve and stay fresh. Working together and sharing knowledge can help artists and professionals to become better practioners and strengthens the skills, competencies and abilities of people. To collaboratively write, produce, and perform music can make a positive impact on our local and global communities.
What do we do:
Manage Your Art inspires people through urban arts and stories from (South) Africa. We have been working with artists from South Africa since 2005.
Master Your Ability is a global membership organisation whose objective is to enable creative collaboration through supportive technologies. The stories are shared in an online portal in order to promote knowledge exchange about the music industry and event management. Our main mission is to professional development for … through the acquisition of skills and knowledge both for personal development and for career advancement. It is through the process of sharing information and experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally
Online knowledge exchange
Training, coaching, consultancy both online and offline
International collaborations - informal learning opportunities situated in practice
The contact person for Master Your Ability is Annelies