Still on a mission

Move Your Ass?

13 February 2015

Writing a mission is not an easy task. Jorien and I have been thinking, talking and researching all week. You can read more about this process in my former blog.


We try to get inspiration from other organisations. For example Philips has "Our mission is simple: to accelerate our customers’ innovation" - it sounds better in Dutch: "Het leven van mensen verbeteren met zinvolle innovaties". I also checked organisations like Ubuntu Talent Organisation, Bridges for MusicMusic Crossroads as well as big organisations like the UN and Worldbank. Especially the one from Music Crossroads is very similar to what we have in mind, "Empower Young Africans Through Music".

We want to professionalise artists and entrepreneurs in the creative industry; knowledge exchange through collaboration; strengthening the skills, competencies and abilities of people; professional development through the acquisition of skills and knowledge both for personal development and for career advancement.

Knowledge sharing can be done in so-called Community of Practices (CoP): A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger, a group of people who share a craft and/or a profession. The group can evolve naturally because of the members' common interest in a particular domain or area, or it can be created specifically with the goal of gaining knowledge related to their field. It is through the process of sharing information and experiences with the group that the members learn from each other, and have an opportunity to develop themselves personally and professionally (Lave and Wenger 1991). This type of learning practice has existed for as long as people have been learning and sharing their experiences through storytelling.

Some ideas:

... Professionalise creative entrepreneurs (SAfrica/Benelux) to manage their art/project..

... Connecting creative entrepreneurs (SA/BNL) to professionalise in arts management...

... Professionalise entrepreneurs in the creative industry through creating an international community of practice...

... Connect and professionalise artist and creative entrepeneurs in the Benelux and Southern Africa to share knowledge...

... Strengthen ability of creative entepreneurs through the process of sharing information and experiences...

... Bring together creative entrepreneurs (SA/BNL) to professionalize in artmanagement...

... Connect creative entepreneurs from Southern Africa and the Benelux for personal development and for career advancement ...

So we are not there yet; we are still doing research online and IRL. This afternoon Jorien and I will meet at the Stedelijk Museum for another meeting. An inspirational environment might help - first I will visit the exhibition and then we'll meet at the cafe.

We are also looking for a strong name for our non-profit business with the same letters as Manage Your Art.

Move your ass?

More young artists?

Move young Africans?

Master your ability?

Mpower young Africans?

Match your ability?

Music youth attitude?

Mark your achievements?

Make you appeal?

Me you Annelies ;)

Measured youth access?

Motivate you all?

Master your art?

Move Young Africa?

Move your art?

Make your art?

We are open for more ideas :)

"Education is the most powerful weapon which you can use to change the world" (Nelson Mandela)